Publishing a book is hard

Writing consistently is hard

Copywriting is hard

Two years back, I met Mark Leruste 🎤, an author wrestling with a familiar dilemma – the choice between two books.

He could've played it safe with the publisher-approved book, but a more authentic story was calling him.

“Just because something is hard to get, it doesn't mean it's valuable.”

I heard this today.

I deeply resonate with this because I sought difficult things, only to find that the actual value was in the learning process.

Wondering how much of your audience really sees your content on LinkedIn?

Post once, and a handful will notice.

Post daily, and you'll catch a few more eyes.

I had an honest and real conversation. You know, the type where you're like, this person will either hate me after or hire me.

I didn't have much to lose, so I reached out and told him how I felt I could be of help with building a YouTube Channel and how he could benefit from it.

So, Back in July, I met up with Greg Giuliano.

My best piece of business authorship advice:

Identify your niche, create engaging content, connect with your audience, and be consistent.

Yes, it's easier said than done. Like the rest of everything.

Connect with just three new people in your field each day, and you're building a network that's both broad and deep.

Imagine — 727, new friends who can open doors to opportunities and insights.

If you're a business author hesitating to post on LinkedIn and grow your author brand and voice, remember this:

Just start.

You'll learn 100x more by engaging with your audience and facing challenges than by just thinking about strategies or potential outcomes.

I'm super excited to tell you about my friend Dafne Toro's fantastic new book launching today!

Dafne's been a rockstar, pulling through every challenge to get this book out there.

In the last few months, we've teamed up to get her website and launch-ready, and let me tell you, it's been a blast!

The lack of comments or likes on your posts doesn't mean they're unnoticed or unappreciated.

Over 90% of social media users are lurkers who consume but rarely engage with content. Publicly liking a post is a big step for many.

For authors out there, grinding away at content creation without seeing immediate results can feel like a slog.

It's that classic "Three Feet From Gold" scenario, where you're digging and digging but the treasure seems elusive.

Reminder: You don’t have to hit the mark every single day.

It’s normal for some days to feel less fruitful than others.

We often judge ourselves more harshly than anyone else.

Launching a book into the world isn't the end of the book's journey.

Today, it's so easy that over 7,000 books get published daily on Amazon.

It's easier than ever to get lost in the noise.

How you choose to stand out can't be up to chance or hoping something good will come of it.

Focus on one platform.

Once I narrowed down where I wanted to share my expertise, things changed.

As authors, we don’t need to be on every social media platform.

If you try to reach everyone, you may reach no one.

No one wants to do the boring work.

I also didn’t want to do it.

That’s where consistency lives.

You’re in the attention economy.

Traditional or independent publishing both look for authors with an audience.

Having an audience means you have attention. Attention is gold in today's world.

Writing my memoir was a life-changing experience.

It wasn't until I committed to penning my first book that I realized the depth of emotions and memories I had to process.

This journey of self-discovery was empowering in ways I never imagined.

The book connected the dots of my life, making sense of my past in profound ways.

Can you tell me who your favorite person in the world is?

My father asked a soldier with a machine gun in his face.

The young soldier stared at my father, tearing up, and said, "My mother."

My father replied, "I'm an artist, and I would love to paint her for you if you're interested in getting me painting supplies."

"Hussein, I just want to be an author and writer, without the extra marketing hassle."

Do you have a plan for a 3-5 book series over the next few years? What's your strategy for your audience and writing schedule?

Think about your sales goals to turn professional in writing.

Perfection is the enemy of progress.

The line between 'I'm an author' and 'I wish I were an author' is only drawn by your own resistance.

Writing a book is a journey. It's not a weekend trip, but a long-haul flight with multiple layovers.