Beyond Metrics: Understanding and Embracing Your 'Silent' Social Media Audience

The lack of comments or likes on your posts doesn't mean they're unnoticed or unappreciated.

Over 90% of social media users are lurkers who consume but rarely engage with content. Publicly liking a post is a big step for many.

You might often hear, "I really enjoy your posts," from people who've never visibly interacted with your content. I experience this regularly.

Does this sound familiar to you?

I admit, I'm also part of someone's "secret audience." And so are you.

Feeling disheartened by low engagement metrics? Remember, they don't paint the whole picture.

Keep posting consistently. Stay on track. Continue to cater to both your visible and hidden audience.

And if you're questioning the need to be active on social media, here's why it's vital: people notice what you post (or don't post) daily.

Your next major client might just be among those watching 👀

I know many of my amazing clients have come from connecting right here.

Practice patience & gratitude while you build.