Navigating the Attention Economy: The Importance of Building an Authorial Audience and Premium Online Presence

You’re in the attention economy.

Traditional or independent publishing both look for authors with an audience.

Having an audience means you have attention. Attention is gold in today's world.

So, if you’re looking for an agent, a publishing deal, or going to go on your own, you need an audience online.

Yes, you can debate this. However, you don’t need a huge audience, but you will need “attention” for your work.

It’s the ticket in because it makes your book attractive to an audience that a traditional publisher or you can monetize.

Laying the foundation for your strategy to grow an audience is the single most crucial aspect.

How “premium” does your online presence look and feel?

That will be crucial in how much your potential audience trusts you.

Trust comes through credibility.

When did you last pay a premium to someone with a subpar website?

It takes at least seven touch points for people to see you and your work online before they can trust you to work with you.

Seven touch points!

Marketing is not a game or some little side money you can throw at it.

Today, thinking about marketing requires a legitimate investment that makes the other parts work.