Beyond the Launch: Crafting a Long-Term Marketing Strategy for Your Book

Launching a book into the world isn't the end of the book's journey.

Today, it's so easy that over 7,000 books get published daily on Amazon.

It's easier than ever to get lost in the noise.

How you choose to stand out can't be up to chance or hoping something good will come of it.

A good marketing strategy puts intentionality in setting the stage for a grand book launch.

However, a great marketing strategy takes the journey well beyond the book launch and ensures the book becomes your amplifier.

For business authors, the book is marketing you, your expertise, and what it can help you with.

A focused path leads to outcomes that generate income, leads, and opportunities well past the $5.85 profits from a book sold.

Being strategic takes the feeling of it all daunting away and replaces it with a plan to execute throughout the journey.

By reducing the guesswork, you can lean into enjoying becoming an Author.

So now look at what the 7,000 published authors are NOT doing.

Using the 80/20 principle. We realize that most of those authors, don't have a website, a content strategy, or an audience bigger than 100 people.

So then we can focus on doing what the 20 percent are doing for success in authorship and build on that.

Don't let numbers fool you, they don't matter much as how you your book and work make people feel.

How you make people feel is the best marketing of all.

Focus on that.

Also, who remembers Blankman?