I'm super excited to tell you about my friend Dafne Toro's fantastic new book launching today!

Dafne's been a rockstar, pulling through every challenge to get this book out there.

In the last few months, we've teamed up to get her website and launch-ready, and let me tell you, it's been a blast!

The lack of comments or likes on your posts doesn't mean they're unnoticed or unappreciated.

Over 90% of social media users are lurkers who consume but rarely engage with content. Publicly liking a post is a big step for many.

For authors out there, grinding away at content creation without seeing immediate results can feel like a slog.

It's that classic "Three Feet From Gold" scenario, where you're digging and digging but the treasure seems elusive.

Reminder: You don’t have to hit the mark every single day.

It’s normal for some days to feel less fruitful than others.

We often judge ourselves more harshly than anyone else.

Launching a book into the world isn't the end of the book's journey.

Today, it's so easy that over 7,000 books get published daily on Amazon.

It's easier than ever to get lost in the noise.

How you choose to stand out can't be up to chance or hoping something good will come of it.

Focus on one platform.

Once I narrowed down where I wanted to share my expertise, things changed.

As authors, we don’t need to be on every social media platform.

If you try to reach everyone, you may reach no one.

No one wants to do the boring work.

I also didn’t want to do it.

That’s where consistency lives.

You’re in the attention economy.

Traditional or independent publishing both look for authors with an audience.

Having an audience means you have attention. Attention is gold in today's world.

Writing my memoir was a life-changing experience.

It wasn't until I committed to penning my first book that I realized the depth of emotions and memories I had to process.

This journey of self-discovery was empowering in ways I never imagined.

The book connected the dots of my life, making sense of my past in profound ways.

Can you tell me who your favorite person in the world is?

My father asked a soldier with a machine gun in his face.

The young soldier stared at my father, tearing up, and said, "My mother."

My father replied, "I'm an artist, and I would love to paint her for you if you're interested in getting me painting supplies."

"Hussein, I just want to be an author and writer, without the extra marketing hassle."

Do you have a plan for a 3-5 book series over the next few years? What's your strategy for your audience and writing schedule?

Think about your sales goals to turn professional in writing.

Perfection is the enemy of progress.

The line between 'I'm an author' and 'I wish I were an author' is only drawn by your own resistance.

Writing a book is a journey. It's not a weekend trip, but a long-haul flight with multiple layovers.

The gap between wanting to write a book and actually doing it can seem massive.

Incredible really.

Like standing on one side of the Grand Canyon and looking to the other side, all while wondering how you are possibly going to get there.

Someday is not a day of the week.

Instead of waiting for the perfect moment to begin, or feeling overwhelmed by the daunting process, take one small step today.

You don't need an entire manuscript; a single sentence can be the start of a best-seller.

"Hussein, practice patience when things get hard; practice gratitude when things get better!" - Pops.

You get to determine how the past year was and how the new year is going to be.

Perspective comes from seeing everything working for you and not against you.

The writing journey starts with one word.

The publishing journey starts with one step.

The marketing journey begins with one strategy.

Today marks another exciting Author Launch Day, and I'm thrilled to support my friend Kevin Casey's new book, "Unselling."

Over the past two years, I've seen Kevin pour immense energy, resources, and thoughtfulness into this book, shaping it into a masterpiece. His dedication to crafting "Unselling" is truly inspiring.

Don't make the same mistake I did. I know the secrets now and understand it better.

When I was writing my first book, I sometimes used to daydream about hitting the New York Times Best Seller list.

Sometimes we don't need new; we need to make what we already have better

I used the Van to sell merch for my original business. Something fun to go to different events and pop up.

Want PR for your book?

This is like a secret weapon of mine.

Works at least 70% of the time to get a response from just about anyone.

Here's the template, I hope it works wonders for you.