“Hussein, the only thing that remains is how you made people feel during your time here.

Crafting stories is about connecting. Compassion. Curiosity. Decoding the whispers of the soul.

And occasionally, just occasionally...

I got fined by the NBA and lost everything.

More on that in the video Inside.

Starting Rising Authors was one of the best decisions I have ever made.

Author marketing fact:

96% of people landing on your website aren't quite ready to whip out their wallets yet, or book a call.

Need a little nudge to kickstart your book idea into motion?

I got on the writing adventure by joining a community where fellow enthusiasts gathered, diving deep into the essentials of bringing a book to life.

There’s so much brilliance hidden behind fear.

Build your author brand alongside your current work.

If you’re not leveraging speaking as an author, you’re missing out on some opportunities.

How often should you post on LinkedIn to build your author brand?

Taking some time to reset, recharge, and immerse myself in some creativity this past week in NYC has been really nice and much needed.

The pursuit of creativity is a journey.

Who can relate to this though 👇🏾

A problem most authors have makes them miss the mark when launching a book.

Most advice for business and self-help authors

I don't promote books.

I leverage books to promote business authors.

Here’s a slice of truth for anyone looking to grow their business through authorship:

It was a great week that ended on a sweet note.

Knowing your exact audience is like having the sharpest blade.

Your author brand will cut through the noise.

The best “promoting your book” thing you can do right now is simple.

Don’t promote the book. Instead, share something that you know your reader wants to know.

Make a chapter or a story into a bite-size piece of content.

Stop rushing the process.

"Hussein, I just want to get this thing done and out!"

Then what?

It will be out, half-assed, and you won't be happy with the result and blame everything but the fact that you should have taken your time enjoying the process and launching on your timeline.

Three weeks before the book launch, you realize you need a website, an audience, an email list, a strategy, and post more on social media to help promote the launch of a book.

Tough. That’s a daunting task.

Here's some honest truth.