The Key to Author Marketing Success
Author marketing fact:
96% of people landing on your website aren't quite ready to whip out their wallets yet, or book a call.
It's takes a minimum of seven touch points for someone to make the call to action.
Yes, even if your website's a real gem.
So, what's the secret sauce to keep 'em hooked?
Serve up some solid value, that's how:
Whip up blog posts brimming with free nuggets of wisdom.
Get chatty with some engaging social media updates.
Roll out the welcome mat with some irresistible lead magnets like:
A nifty little guide
Behind-the-scenes training videos (think YouTube vibes)
Handy-dandy worksheets
In a nutshell? It's all about building that trust bridge.