People don't just want to buy your book.

They are looking for a remedy for their problem.

Your book presents a story, wisdom, research, and experiences, serving as packaging for its core message.

Typically, the core is a transformation you experience.

This transformation provides insights to remedy your reader's problem.

When I see authors diverging from their core message, I recognize a lack of brand consistency.

Because the best authors in the industry maintain a focused and coherent brand.

They meticulously craft and align their works to reinforce their unique brand and message.

Here are four most common things I see brand-focused authors doing:

Conquering our author's fears doesn't work.

Once I started to learn how to approach the stories in my mind that like to play out negatively, I was able to unlock a barrier.

Reframing what some of those fears were trying to tell me has made all the difference.

Clarity starts to define the journey, and that brings the confidence to keep pushing forward with style and grace.

What if you’re the hope someone is looking for?

Someone is reading your book right now.

Someone’s life is changing because of you right now.

Someone is praying for you right now.

Someone is quietly cheering you on.

Harsh truth about being an author.

Being an author is incredibly challenging, primarily because it's often a solo act.

It’s not just about the act of writing but also about overcoming the mental hurdles that accompany it.

Is the author's fame really equivalent to his sales?

I ordered a bunch of books for the festival to give away, but they didn't arrive in time.

I was left with just one hardcover book.

The question was: how could I make this one book special enough to spark curiosity and conversations?

You can have all the talent in the world, but without marketing, you're simply another writer hoping to be noticed.

The most successful authors are those who take a proactive approach to their personal brand and marketing strategy.

Sure, writing is an art - but selling books?

A clear sign of a savvy author:

You believe in the importance of reaching and engaging your audience.

When I see avoidance of social media, I recognize a missed opportunity.

A common mistake I notice among authors is the attempt to appeal to everyone.

Posting content that’s too broad.

Or constantly reposting other content that is irrelevant to who follows them.

And no one really pays attention.

But there's a better approach:

Are you a new author navigating the complex world of book marketing? In this video, we delve into a common yet overlooked marketing pitfall that many beginner authors encounter. We'll explore why this trap is so enticing, how it can hinder your success, and most importantly, practical strategies to avoid it.

If you're finding it hard to see results from your marketing efforts as an author, the key factor you may be missing is influence.

Creating a successful author brand isn't just about writing a great book.

It's about understanding who your audience is, what they want, and how to deliver it to them.

Struggling with what to post on LinkedIn?

Here are 21 ideas tailored for authors to help you engage your audience:

Join me in this enlightening talk from the Beyond Book Festival in Miami, where I unveil '3 Growth Secret TRUTHs About Books' that most authors keep under wraps. These secrets are simple in concept but challenging to master, requiring strategic thinking and a deep understanding of the publishing world.

I picked up a speaking technique in my early days that I love!

It's crucial for authors-turned-speakers: the power of the deliberate pause.

Why No One Cares About Your Book – It's a hard pill to swallow, but it's time for some real talk.

Your book isn't for everyone, and that's exactly why your broad-spectrum marketing approach isn't cutting it.

Fear of judgment is an author's silent killer.

Remember, you didn't craft those words for peers. You carved them for those who need them, who would turn to you for help.

Here's how you do it: Infuse your week with content that whispers answers.