The Book's Self-Marketing Magic: Building Relationships, Not Just Sales

I ordered a bunch of books for the festival to give away, but they didn't arrive in time.

I was left with just one hardcover book.

The question was: how could I make this one book special enough to spark curiosity and conversations?

But then, I realized focusing on the book was missing the point.

The festival wasn't about promoting my book; it was about making connections.

So, what could I place on my table space to draw people in?

The answer was flowers, perfectly aligning with my book cover.

I rushed to a market the morning of the festival, picked up some flowers, and set my book on top.

Beneath it, I placed a simple QR code for people to sign up for my newsletter. To encourage sign-ups, I offered a giveaway valued at $9700, including coaching, website, and content strategy development, with the winner to be announced in the next newsletter.

Then, instead of staying glued to my table, I intentionally roamed the space, engaging with other authors and experts in meaningful conversations.

My table, with its book and flowers, was there to attract anyone interested, while I focused on building connections.

This approach was surprisingly effective. People signed up for the newsletter and joined the community.

I met numerous people, not because I was overly concerned about my table or the book, but because these elements passively worked in my favor.

In the end, having just one book turned out to be a blessing. It freed me to focus on others, which, I believe, is the best way my book can market itself.