The Secret to Author Success: Focus on Who Really Needs Your Book

Why No One Cares About Your Book – It's a hard pill to swallow, but it's time for some real talk.

Your book isn't for everyone, and that's exactly why your broad-spectrum marketing approach isn't cutting it.

Your words hold wisdom meant to solve specific problems for specific people.

Many authors shy away from promoting online for fear of appearing too salesy or self-promotional.

But here's the bitter truth: relying solely on PR, blog features, or podcast appearances isn't the golden ticket to skyrocketing your sales.

It might not even make a dent.

The secret? Be strategic, be intentional. Recognize that not everyone will read your book, and that's okay.

Focus on who really needs your book, understand how you can serve them, and what they will turn to you for.

And here's the kicker – sharing your expertise online is the goldmine you've been overlooking.

Consistency and strategy in showcasing your knowledge build trust.

And trust? That's what leads people to want to work with you.

Isn't that the recognition you sought when you decided to write your book?

To make a difference?

This is the theme of my talk I'll be doing at the Beyond Words Book Festival in Miami for a candid discussion on these truths and how to leverage them for author success.