Seizing Missed Opportunities: The Power of Social Media Marketing

A clear sign of a savvy author:

You believe in the importance of reaching and engaging your audience.

When I see avoidance of social media, I recognize a missed opportunity.

Because the best authors in the digital age have a proactive marketing mindset.

"Marketing is no longer about the stuff that you make, but about the stories you tell." – Seth Godin.

They embrace digital platforms to connect with readers.

It's that simple.

Here are four most common things I see successful authors doing in marketing:

Regularly updating social media with engaging content.

Building an email list and sending out newsletters.

Networking with other authors and industry professionals.

Participating in events like book signings and author talks.

Remember: Your book's success is as much about good marketing as it is about good writing.

Or don't — and risk your work remaining undiscovered in a crowded literary market.