The difference between a successful author and an amateur isn't always talent or creativity. Often, it's STRATEGY. Regardless of how captivating your story may be, if your audience can't find your book, it might as well not exist.

→ Publishing a non-fiction book

→ Building a readership

→ Garnering book reviews

→ Engaging with your audience

One tool remains untapped by many authors:

It's untapped because not many understand it SEO.

They say that if you're not on the first page of Google, you might as well not exist.

The business of writing isn’t just about creating books, it’s largely about marketing.

Working as both an author and a marketing strategist for authors, I've seen firsthand how important a tailor-made strategy is for each book and each author.

Here are a few key takeaways I’ve gathered:

Flip the game on doubting ourselves, authors!

Know this, from first draft to finish, authors

often become their own worst critics. It's not new - every author beats themselves up now and then.

Successful authors rarely change their core themes.

Instead, they evolve HOW they present them, guided by these principles:

Speaking and writing a book have transformed my life! If someone had told me a decade ago how profoundly speaking would enrich my life, I'd have probably given them a skeptical look. Today, however, the landscape looks completely different.

#1 Understanding the difference: Author vs. Writer Author: An individual with a message, aiming to solve reader problems through their writing.

Do good to others -IMAM ALI

Your book deserves an audience, and here's how to find It.

Maybe it's not the book but the way it's being unveiled to the world.

It's a harsh reality, but not everyone knows about you or your labor of love.

That's okay!

They thrive on creating narratives, not taglines.

They're passionate about crafting legit stories and experiences that resonate with readers, not about devising strategic marketing plans.

Drowning in the chaos of trying to be an author, marketer, speaker, and web designer all at once?

You won't believe how many authors let this one fear destroy their dreams!

Fear of what others might think, stifling your marketing plan before it can breathe.

You're not alone.

6 Things only author branding experts will tell you

Creative authorship is the future.

If you can:

You might spend countless hours creating content but neglect the cover.

People are visual. They judge books by their covers, both in-store and online.

Failing to attract or resonate? They scroll on.

This simple strategy can elevate your author profile overnight.