Your Author Offer is Broken ( Here's How to Fix it)
Your book isn’t the business—it’s the doorway.
I see so many authors put everything into writing and launching their books, only to find themselves stuck.
They have something valuable, but they don’t know what comes next.
If that’s where you are, I get it.
You’re probably asking: What’s my next move? How do I turn this into something more?
And here’s the other thing—I know some of you already have an offer, but it’s not working.
So what do you do? Add more to it?
No.
That’s insecurity talking. More isn’t always better.
Clarity is.
Instead of stacking the offer on top of the offer, strip it back.
Get clear on what works.
And then there’s the fear—Do I even have enough credibility? Am I really an authority?
You just wrote a book, but putting yourself out there still feels like stepping onto shaky ground.
You know your stuff, but sharing your expertise in a way that attracts clients and opportunities?
That’s the part that feels uncertain.
The good news?
Your book already has everything you need to build something bigger.
Let’s break it down.
Ok, before I break it down further, I made a 17-minute video you can watch here where I really go deep.
Fix Your Author Offer Video Thumbnail
What would it be if you could shape your career around one core offer?
Speaking, consulting, coaching, courses—whatever it is, your book should lead people straight to it. The problem is, most authors aren’t clear about their own vision, so their audience has no idea what to do next.
Ask yourself:
What kind of work excites me the most?
What transformation do I help people create?
What’s the simplest way I can deliver that transformation?
Start there. Your book, newsletter, and podcast—should all feed into that offer.
For me, this has been a journey of discovery. As I work on my next book, The Garden Warrior, I’m testing these ideas in real time—through this newsletter, my LinkedIn posts, videos, and interviews.
Everything ties back to my mission: growing The Garden Warrior message, refining the wisdom I want to share, and seeing how it resonates in the world before it ever hits the page.
The Garden Warrior method is simple: plant, nurture, and cultivate. Your offer should work the same way. You don’t throw a seed into the soil and expect a tree overnight. You nurture it, you give it space, you adjust as needed.
Think of your book as an introduction. It positions you, establishes credibility, and gets people to pay attention. But if you don’t give them a clear next step, they’ll read it, put it down, and move on.
Pricing and Naming Your Offer
A great offer isn’t just clear—it’s structured for success.
Don’t pull a number out of thin air. Your pricing should:
Reflect the transformation you provide, not just the time you put in.
Be anchored in market research—what are similar experts charging, but DO NOT stick to this Charge around your experience. The market rate DOES NOT have to be your rate!
Have tiers: a high-ticket option, a mid-tier, and a low-tier entry point.
Pricing should feel like an exchange of value, not just a transaction. When pricing your offer, ask yourself:
What’s the true cost of NOT taking this offer?
How much is the transformation worth to your client?
Will this pricing model allow me to sustain my work long-term?
Remember: Pricing isn’t about what feels comfortable—it’s about what’s sustainable. If you undervalue yourself, people will too.
Naming Strategy
People don’t buy vague solutions. They buy outcomes.
A great offer name should be:
Clear (instantly conveys what they’re getting)
Specific (hints at transformation or result)
Easy to remember (so they can talk about it)
Think about: What’s the emotional pull of your offer? What’s the transformation?
Instead of generic names like The Business Accelerator, make it personal and precise—The 90-Day Revenue Roadmap or From Book to Business in 6 Weeks.
A strong name creates intrigue and makes selling easier.
Testing and Refining
This part is crucial.
Not everything will work the first time. Your offer needs real-world validation before you commit to scaling it.
Test it in stages:
Soft Launch – Offer it to a small group and get real feedback.
Tweak the Messaging – Adjust based on what resonates.
Refine the Structure – What’s working? What needs fixing?
Optimize Pricing – Are people seeing the value? If not, why?
Your offer should evolve—just like a garden. You plant, adjust, and let things grow in the direction they’re meant to.
You don’t rip out the roots every time you get impatient.
You cultivate what’s working.
And here’s the thing—some of you already have an offer. You’re just trying to add more to it, thinking that more means better.
It doesn’t.
Think better, not just more.
Instead of expanding horizontally, deepen vertically. A well-crafted, specialized offer will outperform a scattered, bloated one every time.
It’s about depth.
Make it undeniable. Make it something people can’t ignore.
Your Next Steps
I know this can feel overwhelming. But I also know you don’t have to do it alone.
This week, I released two new videos to help you build momentum:
A deep dive into crafting an offer that actually works. I posted that above.
A podcast episode with Chas Hoppe, one of my mentors, where we break down why most authors avoid the writing process—and how that affects their business. You can watch both here.
Why You Avoid Writing Your Book with Chas Hoppe Video Thumbnail
I hope this helps.
And if you ever need support with your author marketing, you know where to find me.
Be good to each other and smile—
Hussein
