Your Book Launch Is Over—Now What?

During the months leading up to my book launch, I did all the “right” things.

I shared behind-the-scenes moments.

I posted about the process on Instagram (even though I barely use it now).

I built up momentum, and the launch itself was incredible.

But a few months later?

I felt stuck.

The excitement had died down, and I wasn’t sure how to keep the book alive.

I posted reminders, told people it was still available, even considered running ads.

Nothing moved the needle.

That’s when I realized the problem wasn’t that my book wasn’t valuable—it was that I wasn’t giving people a reason to engage with it anymore.

Here’s what actually worked when I started showing up.

1. Share your journey.

People don’t just buy books—they buy into the author.

Why did you write this?

What made this topic personal?

The more I shared my own struggles and lessons, the more people connected.

2. Provide value.

Instead of just saying, “Buy my book,” I started pulling out insights—lessons, frameworks, personal stories.

I gave people a taste of what was inside, and suddenly, they wanted more.

3. Engage, don’t sell.

I stopped treating social media like a billboard and started treating it like a conversation.

I asked questions, responded to comments, and built relationships.

The sales followed naturally.

You’re not just selling a book.

You’re offering a perspective, a solution, a way of thinking.

And when people feel that, they’ll want to be part of it.

If you’re feeling stuck, I get it—I’ve been there.

This all has to do with clarity and getting back to the root of why you wrote the book to begin with.

Message me if you're feeling stuck.

#risingauthors #gardenwarriors