The Best Marketing Strategy? Your Truth.

Your truth and story may help someone through something...

Truth is the best marketing strategy.

Most experts and authors think marketing is about tactics.

The right headlines.

The perfect call to action.

The best time to post.

But the marketing that actually works?

It’s raw. It’s real. It’s human.

It's something we can feel and relate to and connect with. So much so that we share it; we want to talk about it.

My friend April Hernandez Castillo said something on my show that hit deep:

"If I can share my story so another woman can feel seen, then I'm willing to sacrifice my own intimacy—the struggles I've had—for someone else."

That's depth on so many levels.

That’s what builds connection.

That’s what builds trust.

Not gimmicks. Not hacks.

Just the courage to say.

This is me.

#risingauthors #thisisauthormarketing