Targeting Your Audience: The Key to Effective Marketing

Sorry, your book won't appeal to EVERYONE.

I get it: you put a ton of effort into writing your book and think that everyone is just as excited about your insights as you are.

But… they’re not.

Remember this key factor: marketing to everyone is marketing to no one. Take a step back and try not to overcomplicate it.

Choose one audience to start. I mean it, not two, not three, not a handful. Just one.

Get your messaging down. Interview your readers. Make sure it resonates.

Sell your book, send your book, give your book.

Share your coaching, consulting, speaking, or workshops as opportunities to work together.

Once you have that solid foundation, you can duplicate your efforts for new audiences.

This may take years, and that's okay. Become known, seen, and heard by the exact people who will resonate with your work the most.

If you say your book is for leaders, that is too broad.

If you say your book is for tech leaders who work in robotics that help support medical services, now you have the attention of a very specific audience.

You can speak to them directly and grow from that point forward.

Stay persistent my friend, you got this.