The Power of Building an Online Presence: Lessons from Brené Brown

Brené Brown’s first book, "The Gifts of Imperfection," was a game-changer for her career, taking about a year to write.

Her success story highlights just how crucial building an online presence is.

Here’s how she did it:

Blogging Consistently: Brené started sharing her research and personal insights on her blog, attracting a dedicated following with her authentic voice.

Social Media Engagement: She actively engaged on platforms like Twitter and Facebook, sharing quotes and stories that resonated with a wide audience.

TEDx Talk: Her 2010 TEDx Houston talk, "The Power of Vulnerability," went viral, putting her work on the global map and driving interest in her book.

Newsletter: Brené developed a newsletter to keep her audience informed and engaged, creating a sense of community among her readers.

Professional Help: She invested in professional editing and cover design to ensure her book looked polished, and worked with a publicist to strategically build her online presence.

Collaborations: By collaborating with other bloggers and authors, she expanded her reach and introduced her work to new audiences.

Word of Mouth and Reviews: The authenticity and impact of her book led to strong word-of-mouth recommendations and positive reviews, boosting its visibility.

Building a solid online presence was key to Brené's success. Her journey shows the power of being authentic, staying engaged, and putting in the strategic effort needed to transform an author’s career.

It all takes time, but you have time now to start building an amazing online presence.