You Don't Need to Be Everywhere

Everyone told me, “Be everywhere to grow your brand.”

So, I tried to be on everything: LinkedIn, Instagram, YouTube, you name it. I spread myself thin.

Honestly, it was hard to get results and they were minimal.

I realized the work I do is such a one to one thing that I didn't need to speak to everyone.

Being everywhere isn’t the goal.

Mastering one platform is.

When you nail your messaging on one platform, you create a magnetic pull that attracts your ideal readers and clients.

Pick ONE platform where your audience hangs out.

Master it.

Build engagement and credibility there before branching out.