The Project You're Avoiding Is Probably the One That Matters

If it falls short, the consequences are the greatest.

The one project that matters most is the one you'll be judged by.

So you protect yourself.

You stay busy with the projects that don't count.

Busy feels like progress.

I've fallen for this many times. In a recent convo with author Jan Yager we went deep into why we don't finish our best work.

The hardest work starts the day it's published, when you have to get it out into the world and tell people it exists.

What project are you avoiding right now?