People come for your content.

But they stay for you.

Here’s the truth I share with every author and expert I work with:

If you’re only focused on being “educational” or putting out polished infographics, you’re blending in.

If you’re all brand and zero human, you’re leaving connection on the table.

People want the real story behind the expertise.

They want you.

Every author I’ve coached has seen this firsthand—personal stories hit home.

The irony?

It doesn’t even feel like selling.

By sharing your journey, your challenges, and the reasons behind your work, you’re creating an experience that people relate to and remember.

You make them feel “seen” and “heard.”

That’s the strategy that builds loyal readers and followers.

So, step back from the “informational.”

Lean into being relatable.

That’s how you sell books.

That’s how you build trust.

And that’s how you show up as the author they want to follow.

Heading home from an incredible trip in DC and I'm reminded just how much I love what I get to do with authors and experts.

Let's Go!