Five of Seth Godin's biggest ideas explain something interesting to know when it comes to books.

Five of Seth Godin's biggest ideas explain something interesting to know when it comes to books.

Some nonfiction books build a following and others vanish after launch week. I love the marketing insights he shares that also apply on how can approach our author brand and books.

Be remarkable.

Find your tribe.

Earn permission.

Stay consistent.

Sell meaning, not information.

None of it needs a bigger marketing budget, it needs a clearer message and the patience to repeat it.