How to Launch Your Book and Build a Winning Expert Brand in 2024
If I were starting out as an expert ready to launch a book again, here’s what I would do in 2024:
#1 Develop an Amazing Offer: Create a comprehensive speaking, coaching, and consulting package. Clearly outline everything I plan to offer to potential clients.
#2 Build a Standout Website: Design a high-quality website aimed at attracting my ideal clientele. Ensure my offer is beautifully packaged to convey a premium vibe.
#3 Optimize Social Profiles: Focus especially on LinkedIn, making sure all my social profiles are polished and professional.
#4 Create Relevant Content: Produce organic content that matters to my target audience and resonates with those I seek to work with.
#5 Launch the Book: Roll out the book and create something shareable that people will want to be a part of.
This process takes 3-6 months or even longer to effectively put all the pieces together.
It’s worth the effort because you’ve invested time and energy into your book, so why not do the same for your marketing efforts?
Remember, a great book should market you, not the other way around!
If you need support with these components, I've literally developed that formula down to a science and it helps authors and experts everyday.
Message me if you need support with your strategy or click the link in my bio to watch the video.
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