What's The REAL Secret To Making Your Book Succeed

I sat down with Jones Loflin—an internationally recognized speaker and author of four books, including Focused as a Bee—to unpack how metaphor, storytelling, and alignment fuel not just focus, but career longevity.

We talked about bees (yes, literal bees), what they teach us about energy, and how Jones has turned those lessons into a 29-year speaking and training career working with FedEx, Toyota, Walmart, and even the U.S. military.

But the gold?

His insights on how to turn a book into speaking opportunities, how packaging a message makes it memorable, and why your book might not be “slow”... just not done growing yet.

This one hit home—for authors, creators, and anyone trying to turn their ideas into something that lasts.