One powerful way to show up as an Author and create an awesome experience is by thoroughly researching the podcast and its audience beforehand.

Tailor your content to resonate with their interests and concerns.

For example, if the podcast focuses on self-help topics, share personal anecdotes of how your writing journey overcame challenges, inspiring your listeners.

You've got a killer business book - it's sharp, it's insightful, and it's powerful.

Now what? What's the best way to see how you can help me solve my problems?

The next thing I would do is check out your website.

But what's the point if your website doesn't match the energy?

A year ago, there I was, sitting in my pajamas, my face lit by the cold light from my laptop.

You know the drill.

The deal was simple: put my stuff on LinkedIn, get my work out there.

But man, it felt like standing on a diving board over a pool full of sharks.

What's up, fellow authors! Ever notice how we often focus on the business side of writing? Branding, marketing, ROI - the works.

But today, let's strip it back and go a bit deeper.

Remember the spark that ignited your writing journey?