You’re an expert worried about being annoying on LinkedIn?

Maybe you’re posting too much, or people might get tired of seeing your content.

Here’s the thing—most people don’t even see every post you make.

LinkedIn shares your content with a fraction of your connections.

And those who do see your content?

They’re only watching because they find value.

Consistency helps people remember you, and when your posts teach, help, or inspire, it’s adding something positive.

Think of how often we see an ad or how Nike ingrained “Just do it” in our minds.

That’s the power of repetition.

Yes, some people may unfollow.

Trust me, I have tons of friends, colleagues, strangers unfollow me—they move on, and that’s cool.

They’re welcome to change the channel.

This is how I build my business and connect with authors and experts.

I share what I know, show up, and build trust.

My posts leave a trail, making it easy for people to find me over time.

The right audience will stick around.

Stay consistent my friend.

Practice patience and gratitude.