Your book should do more than just sell copies.

Book marketing and author marketing seem similar, but they serve totally different purposes.

Combining them opens doors to high-ticket opportunities for experts.

Book Marketing promotes your book.

It’s focused on driving sales, boosting visibility, and building buzz around the book itself.

But this alone doesn’t fully elevate you or your expertise.

Author Marketing promotes you as the expert behind the book.

This strategy builds your credibility, positions you as a thought leader, and attracts audiences who want to go deeper than a single read.

It’s about crafting a reputation that creates consulting gigs, speaking engagements, and coaching opportunities.

If you’re in the business of growing your brand, market your book as the door to you.

Here’s why:

#1 Positioning Power – The book becomes a calling card that leads people to your expertise.

#2 High-Ticket Opportunities – Use the book as a low-cost entry point to build trust, then offer the high-value services that meet your audience’s needs.

#3 Long-Term Growth – Books can launch careers, but an author brand keeps things moving long after the launch.

Instead of just pushing for sales, use your book to showcase the expert behind it—you.

It’s your story, your insight, and your expertise that people want.

Lean in.

Who are you sending your book to today?

If you need support with author marketing and developing your brand, message me.