It’s not a one-time event.

It’s not a grand debut where the world suddenly takes notice.

It’s a moment—an opportunity to ignite a conversation and keep it going long after launch day.

We all consume content differently.

That’s why Ryan Holiday doesn’t just rely on bookstores or bestseller lists. He’s built an entire ecosystem around Stoicism—his core philosophy.

• He writes books.

• He runs a newsletter.

• He posts on TikTok.

• He creates YouTube videos.

• He speaks on podcasts.

And here’s the kicker: He gives away over 10,000 signed books every time he launches a new one.

10,000 copies.

Not to random people, but to high-ranking officials, celebrities, podcasters, influencers—anyone who can put his ideas in front of the right audience.

And most authors?

They haven’t even given away 25 copies—yet they expect to land on the news and hit a bestseller list overnight.

You Need Fuel for the Fire

A book doesn’t sell itself.

You need momentum. You need presence. You need to show up and keep showing up, long after the book is out.

I spent three years working with Tucker Max.

If anyone understands what it actually takes to create a massive bestseller, it’s him.

His book I Hope They Serve Beer in Hell was a phenomenon. It even got turned into a movie.

But the amount of work—and the sheer number of books that had to be distributed to fuel that success—was insane.

Tens of thousands of copies had to be strategically placed in the right hands.

On top of that, thousands of hours went into interviews, marketing, podcast appearances, and networking.

Most authors don’t realize this.

They think that writing the book is the hard part.

It’s not.

The real work is making sure people know it exists.

The Best Long-Term Strategy? Community.

Is all of this worth it?

For some, yes.

For others, chasing a massive bestseller might not be the right move.

But a growing, engaged community—a steady audience that actually needs your message?

That’s the ultimate foundation.

That’s what will sustain your book and your career.

And if you’ve already started building that community? Keep showing up.

Not just for launch week. Not just for a few months. For years.

This is the part most people miss.

• Showing up is the strategy.

• Giving away books is the strategy.

• Making your book part of a larger mission is the strategy.

Why Podcasting Is the Most Underrated Tool Right Now

This is why podcasting has exploded.

Podcasts create deeper, more meaningful connections than any tweet, post, or ad campaign ever could.

The biggest shows? They’re booked out months in advance.

But do you know how those guests got there?

They started small.

They built relationships with lesser-known podcasters. They got comfortable on the mic. They treated every opportunity like it mattered.

And over time?

They became the people everyone wanted to interview.

My Own Journey: How Writing a Book Changed Everything

It’s 2025.

I launched my book almost four years ago.

And it changed my life—but not in the way I expected.

At first, I thought my book would fill a void.

I thought maybe—just maybe—this book would finally make me “someone.”

That it would give me recognition.

That it would prove something.

But it didn’t.

Instead, the process of writing it changed me.

• I faced emotions I hadn’t processed in years.

• I saw my past in a new light.

• I realized my story was bigger than just me.

By the time I actually published my book?

I no longer needed validation.

I wasn’t chasing praise or opportunities.

I was just ready to move forward.

Writing my book gave me something more valuable than success: clarity.

And now, when I help other authors, I tell them this:

Don’t make your book about validation. Make it about your mission.

Start the dialogue. Keep showing up. Build something that lasts.

That’s the real strategy.

P.S. Have you already picked the one platform you’re going to master? Yes or no? If yes, what is it? If not, what’s stopping you?

Reply here or DM me if this resonates—I’d love to hear your thoughts.