Your Book Isn’t for Everyone—It’s for “Them”

Who is it for?

Everyone.
Wrong answer. Keep going.

Everyone in business?
Nope.

Everyone in tech?
Warmer.

Everyone in tech business management?
Getting hotter.

Everyone in tech business management supply chain?
Bingo.

Now—what happens if they read your book?

They unlock X, Y, and Z.
They get unstuck.
They start solving real problems faster.

Great.

Here’s one way we market to them:

1. Use LinkedIn’s search bar.
2. Find them.
3. Connect with them.
4. Engage with their content—daily.
5. DM a few. Introduce yourself.
6. Offer a free copy of your book.
7. Ask if they’d review or share it.
8. Repeat.

And here’s what happens:

They start talking about you.
Your book.
The way you helped unlock what they needed.

Now they want more:
Tips. Insights. Advice.
Maybe they buy a course.
Join your community.
Book a call.

Or maybe they never reply.

But you showed up.
You communicated clearly.
You didn’t hack the algorithm—you built real connection.

This is author marketing.

Not mass content. Not noise.

Clear, specific communication to the people who need you.
Not “everyone”—but the right ones.

And when they love your work, they talk.
About your brand.
Your podcast.
Your website.
Your ideas.
Your book.

It’s not complicated.
It’s human.

And that’s how authors grow.

Here’s my good friend Roy Scott and I putting together work, strategy, website, video content, his new course.

He knows exactly who his work is for.

That’s the golden 🔑

#risingauthors