You Don’t Have To—You Get To

A lot of authors tell me they feel like they have to do all the things.

This leads to overwhelm.

You don’t have to post.

You don’t have to connect with others.

You don’t have to talk about your book.

You don’t have to write a newsletter.

You don’t have to pitch yourself for podcasts.

You don’t have to share your ideas online.

You don’t have to build an audience.

You don’t have to market yourself.

You don’t have to turn your book into a business.

You don’t have to create content that helps people.

You don’t have to position yourself as an expert.

You don’t have to make it easy for people to find you.

You don’t have to give value before you ask for anything.

You don’t have to treat your book like an opportunity machine.

You get to.

And you have a choice in what matters most to you.

That’s the choice and effect my friend and author Greg Giuliano makes when we create content.

#risingauthors