Shift happens to authors.

And when it does, it's not always easy to adapt.

When you set out to write a book, you didn't realize so much would come up.

You then start to have expectations of what the book is supposed to do when it launches.

That's when the anxiety starts to rise.

You start to lose focus on who the book is for.

So you lose clarity about what you need to do to get it in their hands.

So it all feels daunting because you are not clear and direct.

Clarity about who the book is for and how you intend to use it to market yourself will be a defining shift in how you see opportunities.

The power of a book will manifest in more ways than you can imagine.