Why Your LinkedIn Audience is Bigger Than You Think

When I learned this early on, I stopped being discouraged about LinkedIn engagement.

I know this is going to help you too.

Over 90% of LinkedIn users never engage with posts.

No likes. No comments. No shares.

But that doesn’t mean they’re not watching.

LinkedIn engagement stats are wild:

1%–2% of users actively create content.

9% engage by liking, commenting, or sharing.

The other 90%? They just watch.

They just be lurking out here...

And yet, some of the most meaningful connections I’ve made here have come from that silent majority—the ones who never engage but still follow along.

That’s the power of showing up and building in public.

Talking to my friend and now author Mark C. Fava, for example, he found out how powerful this is first hand.

When we first met, he was at the start of his book journey.

I told him: Why not document the process?

Share it here. Let people see it unfold.

He took that advice to heart—and now, his journey is out there, inspiring others.

If you’re an author, expert, or creator, remember: Just because engagement is low doesn’t mean impact is.

Congrats to Mark on embracing the process, and if you have time today, check out our episode together.

It’s proof of what happens when you show up.