When I first started as an author in 2019, I wasted time creating endless content that got zero traction.

It was exhausting, and I felt like I was shouting into the void.

Here’s the twist:
80% of your results come from 20% of your content.

Instead of posting just to post, focus on the few pieces that hit home for your audience.


Look at your past posts.

Which ones got the most engagement?

Double down on that format and topic.

Create more of what works, and let the rest go.

Have you identified your 20%?

What’s working best for you?