A common mistake I notice among authors is the attempt to appeal to everyone.

Posting content that’s too broad.

Or constantly reposting other content that is irrelevant to who follows them.

And no one really pays attention.

But there's a better approach:

Define Your Niche: Understand and embrace your specific area in writing.

Create Niche-Focused Content: Write posts that resonate deeply with your target audience.

Build a Genuine Network: Connect with industry professionals who truly align with your work.

Repeat and Refine: Consistently apply these principles for a compelling and credible presence.