So many authors see the value in social platforms and how they've helped others but can't seem to get it working for themselves.

That's because you're focused on the wrong things.

It's not about when you post, what time of day, or even what you post. It's not just about impressions, followers, likes, and comments.

It's about why you post, what you want to share, and how consistent you can be.

It's about showing up, being interested in others, engaging, asking questions, and making it a part of your day to be seen and recognized.

Think about your favorite pizza joint or local coffee shop. If you visit often enough, the people there start to know you.

They learn your favorite drink or what kind of pizza crust you like.

They might even ask about your family. You start to know them and other regulars too.

Connections form. Stories unfold. One thing leads to another, and good things happen.

It's the same on social platforms, especially LinkedIn.

Go make connections, be genuinely interested in others, and watch what happens.

This is more than likes and comments. This is about potential friendships, connections, leads, and opportunities.