Your book is so much more than a business card.

Your book carries stories, emotions, methods, and perhaps decades of experience.

This work is designed to help someone.

What if you change your language and say, "My book is a gift."

And no, not on some ego-driven narcissism.

If you treat it like a gift to share with someone, then it takes away the feeling and urge to feel like you need to sell it or figure out how to sell it.

Instead, a gift is talked about, shared, and appreciated.

Send your book with a thank you note to someone who is not expecting it.

Send your book with flowers to someone as a thank you for supporting you at work.

You can come up with a hundred reasons to send a gift to someone.

Send your book out, and treat it like a gift.

Expect nothing in return.

Something will happen when you least expect it, making the gifting process so much more worthwhile.