Author marketing fact:

96% of people landing on your website aren't quite ready to whip out their wallets yet, or book a call.

It's takes a minimum of seven touch points for someone to make the call to action.

Yes, even if your website's a real gem.

So, what's the secret sauce to keep 'em hooked?

Serve up some solid value, that's how:

Whip up blog posts brimming with free nuggets of wisdom.

Get chatty with some engaging social media updates.

Roll out the welcome mat with some irresistible lead magnets like:

A nifty little guide

Behind-the-scenes training videos (think YouTube vibes)

Handy-dandy worksheets

In a nutshell? It's all about building that trust bridge.