A reader picks up your book and thinks,

"This is exactly what I need!"

It all boils down to one crucial element.

Positioning.

In the world of author marketing, positioning is king.

It's how your book is seen in the reader's mind, how it meets their needs, how it stands out in a sea of pages.

Let's break it down: Positioning is essentially answering the reader's biggest question -

"Why should I read this book?"

It's not just some industry jargon; it's the core of your book's identity.

Here’s the real talk: You can't fix a bad positioning with fancy writing or aggressive marketing.

Nail your positioning, and you've paved the way for smooth sailing in both writing and marketing.

It’s like having a roadmap for your book’s journey to success.

But if you miss the mark on this, trust me, no amount of editing or promoting is going to save your ship from sinking.

It's that critical.

So, take a step back and ask yourself: What spot does my book hold in my reader’s world?

Get that right, and you're not just writing a book; you're creating a beacon for your readers.