Why I push authors to develop personal brands.

Richard Branson has 18,742,764 followers
Virgin has 273,127 followers

Bill Gates has 34,792,433 followers
Microsoft has 20,493,232 followers

Gary Vaynerchuk has 5,266,588 followers
VaynerX has 67,029 followers

Steven Bartlett has 1,300,104 followers
The Social Chain has 30,519 followers

Why?

It's simple.

Because people follow people.

Build your personal brand, watch it fuel business growth and make it easier to start another company vs starting from scratch every time.

Audience is the new oil.

PS. Start today with one small step, do your first post, update your profile and turn it into a landing page, send 10 connection requests, start commenting on posts you like etc.