Judging Books by Covers: The Unspoken Impact of Design on Perceived Value

Ever taken a look at a self-published book and just known it's self-published?

You know the drill: from the design to the color scheme, font choices, and the kind of print that screams, "I did this at home."

Not saying the content isn't killer, but if it looks budget, we unconsciously slap a bargain-bin tag on it.

We tend to value things less if they don't immediately appeal to us visually, and that's a shame for the content.

I'm sorry, but I judge books by their covers. There, I said it.

But like me, I'm sure you've landed on a website, and things just didn't add up, or they felt "homemade."

Again, nothing wrong with that if you can pull it off.

But if you want to get paid premium prices for your services, then a premium author website is an absolute must.

It's like walking into a virtual shop. If the site looks wonky, we're judging that author's street cred, right there.

Think about it. Would you really hang around a website that doesn't toss you some golden nuggets?

Give you the insights, zap your troubles, make it a cakewalk to do whatever they're nudging you towards?

Yeah, the vibe of your website is pretty much your front desk to the world!

So, you’re an author. Your site has gotta knock socks off at "hello."

But how do you nail that?

#1 The cool stuff vs. the not-so-cool
#2 What stays, what goes
#3 The Achilles' heel of your website & how to buff it up

The game plan? It's like roping in a pro editor and designer for your book.

You gotta put some skin in the game for your online digs – that's where your book lounges and where your expertise needs to shine.

You need a whiz in:

#1 Design that pops
#2 Savvy marketing
#3 Slick web design/UI
#4 Top-tier web usability/UX

That's where I come in. I’m all about the author's websites and marketing to make them lead magnets.

Drop me a line if your website could use a bit of that magic touch!