Marketing Clarity: The First Step for Non-Fiction Authors with Hussein

In my strategy calls, many authors ask me, 'Hussein, where do I start with my marketing?'

It's a common thing, especially for non-fiction authors.

They've been so into writing and editing that thinking about marketing feels totally alien.

Here's what I say: Start by figuring out what you really want from your book.

It's not about trying to appeal to everyone – that hardly ever works.

Sure, focusing on a niche might feel like you're cutting down your audience, but it's all about striking that sweet spot.

Be clear about what you want from your book.

That clarity?

It's like a magnet.

It draws in the readers you're looking for and, even better, the ones who'll come back asking for more.

So, take a sec, get clear on your goals, and watch how that pulls in the crowd you want.