Most authors and experts think having a website is enough.

They build it, check it off their list, and move on—but here’s the brutal truth.

Your website isn’t just a placeholder.

It’s either working for you or working against you.

Ask yourself this:

#1 When was the last time your website brought you a speaking gig, a new client, or consulting opportunity?

#2 Are visitors landing on your page and leaving in under 30 seconds?

#3 Is it actually converting your expertise into tangible results?

If your website isn’t generating leads or positioning you as a go-to authority, it’s time for an overhaul.

A strategic well-designed website is non-negotiable for authors and experts.

#1 It’s Your Virtual HQ: This is where your audience meets you. It’s not just an about page—it's your chance to create impact and capture attention.

#2 It Showcases Your Authority: A clean, professional site sets you apart from the noise. It tells your audience: I’m serious about my work, and I have the results to back it up.

#3 It Drives Opportunities: Whether it’s booking a speaking engagement, closing a consulting deal, or selling your book, your website should be your #1 sales tool.

Now, here’s what you’re probably missing:
A. Clear messaging that speaks directly to your audience’s needs.
B. Calls-to-action that convert visitors into paying clients.
C. A design that’s optimized for user experience and mobile devices (because that’s where most people are visiting from).

If your website isn’t doing these things, you’re losing business every single day.

I’ve helped authors and experts transform their websites into lead-generating machines.

If you're ready to start 2025 with a fresh rebrand and have your online presence work for you, message me.

I made a whole video about this very topic and you can check it out in the link in the first comment below. Enjoy!