From Likes to Lifelong Connections in Business Authorship

For business authors who feel like they need an ROI on "marketing on social media."

Beginners: I got a handful of likes on my LinkedIn post.

Amateurs: I got a featured article on a popular business blog.

Pros: I got one conversation with a key person that opened countless doors.

It's about building meaningful relationships.

Not just chasing after viral content.