4 key insights into author branding and why it's crucial for every aspiring author.
4 key insights into author branding and why it's crucial for every aspiring author.
#1 Understanding the difference: Author vs. Writer
Author: An individual with a message, aiming to solve reader problems through their writing.
Being an author isn't about perfecting the craft, but about the message they want to convey.
Writer: Someone dedicated to the craft of writing, focusing on style, structure, and quality.
Approach: Don’t let the misconception that you have to be a writer deter you.
#2 If you have a message, you can be an author.
Cultivate your message and your voice over perfecting the craft.
The Essence of Author Branding
Author branding isn't about the literary quality of the book.
Instead, it's about the author's promise: the problems they solve for the reader and the value they bring.
Approach: Focus on understanding your readers' needs and challenges.
Your branding should resonate with these needs, establishing you as the go-to solution provider.
#3 Distinguishing Between Author Branding & Book Positioning
Author Branding: Defines why readers should trust you over others.
It's about your unique expertise, insights, or experiences that make you the perfect person to address their concerns.
Book Positioning: Highlights why your book, specifically, is the ideal solution for the reader's problem.
Approach: While creating your brand, ensure there's a clear delineation between why readers should trust you (Author Branding) and why your book is their best solution (Book Positioning).
#4 It's Not About You, It's About Them
Readers aren’t primarily concerned with you or your book's intricacies.
They're focused on what you and your book offer in terms of solutions.
Approach: Tailor your message to answer questions readers are already asking.
Showcase why you, with your unique perspective and expertise, are the trusted source for their answers.
In essence, author branding is about creating trust, showcasing your unique insights, and making a promise to your readers that you have the solutions they're searching for.