If you had the chance to give a $10k speaking, coaching, or consulting opportunity to someone in your network, who would you choose?

If you had the chance to give a $10k speaking, coaching, or consulting opportunity to someone in your network, who would you choose?

Both have books, both show up—but in very different ways.

Person A: They consistently show up in your feed, providing value, making you laugh, engaging with your content, supporting your work, and sharing podcasts and articles that matter to you. They add value to your life and align with your professional goals.

Person B: Someone you’ve never really heard of. While they’ve written a book, they have no real online presence. When you Google them, three other people pop up instead. They have no speaking video, and if they have a website, it’s incomplete and disjointed.

The answer is obvious, right?

Building a brand and presence matters. It’s not just about showing up—it’s about showing up consistently, offering real value, and making meaningful connections.

When you position yourself as someone who contributes, engages, and aligns with others’ goals, the opportunities will follow.

It’s not rocket science; it’s relationship building.