Here's a confession: I botched my marketing efforts when I launched my book. No plan. No strategy. Just raw optimism.

Sounds familiar? Here's the thing: optimism doesn't sell books, strategy does.

In retrospect, having a blueprint, a roadmap, would have been a game-changer.

My eagerness to get my creation out there led to my neglecting the business side of things.

Here's what you can do differently: Have a plan.

Your plan could be simple. It could be as basic as defining your target audience or as elaborate as a detailed promotional timeline. But it needs to be there.

Remember, the core of your strategy should involve connecting with your readers and nurturing those relationships.

Because at the end of the day, what truly matters is how well you can engage, captivate and retain your audience.

So, how's your book launch plan looking?