Finding Your Emotional Niche: The Key to a Memorable Author Brand

If you could own everything about one specific emotion or feeling, what would it be?

An author's niche is beyond “interests and demographics.”

Let me give a few examples:

Simon Sinek - The Why Guy
Berne Brown - That Vulnerability Lady
Seth Godin - Human Marketing
Ryan Holiday - The Stoics Guy
Denzel Washington - Great Drama Actor 😎

(Sorry, I couldn't help it)

Many authors face the challenging task of communicating what they do.

What do you want people to know you for.

Create that narrative.

That shareable story is tied to an emotion the reader or client feels.

Own the word, phrase, feeling, and emotion attached to it.

Many are afraid to do this, thinking that it pigeonholes them.

However, it's a deep well of opportunity.

Spend time clarifying what you do and who it's for. It's worth it, I promise you