Everyone told me, “Be everywhere to grow your brand.”

Everyone told me, “Be everywhere to grow your brand.”

So, I tried—LinkedIn, Instagram, YouTube, you name it. I spread myself thin, and my results?

Minimal.

Being everywhere isn’t the goal.

Mastering one platform is.

When you nail your messaging on one platform, you create a magnetic pull that attracts your ideal readers and clients.

Pick ONE platform where your audience hangs out.

Master it.

Build engagement and credibility there before branching out.

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Authors I know this is hard to hear but stop trying to sell your book.

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Here’s an author secret no one cares to share.