Every successful author didn’t start with their book—they started with what many indie authors overlook.

They began by understanding the problem they were solving for their audience.

Next, they knew they needed a key ingredient: attention from that audience.

To build that, they committed to a platform—whether it was blogging, newsletters, YouTube, or podcasting.

If they could help an audience and consistently earn their attention, then they were ready.

They invested in marketing long before the book launched.

The book, now, is simply the form—because form follows function.

This momentum is what catapults a book when it launches, as the audience already knows, likes, and trusts the author.

Author marketing isn’t an afterthought once the book is finished. It starts years before launch and continues for years after.

And if you’ve already launched a book? That’s great! Now, you can turn it into your brand and lean into it to build your author marketing strategy.

Message me if you need support with this.