People don't just want to buy your book.

They are looking for a remedy for their problem.

Your book presents a story, wisdom, research, and experiences, serving as packaging for its core message.

Typically, the core is a transformation you experience.

This transformation provides insights to remedy your reader's problem.

If you do a good job and leave them wanting more, they will crave more and want to know more about you, your work, and how you can help them further.

It's why we sometimes go into author rabbit holes once we discover someone who gives us some helpful insight.

We consume various types of content such as podcast episodes, YouTube videos, books, courses, and events offered by them.

They were good at identifying a problem, and the brand they have offered one solution after the next for us to get the result we sought.

So, what problem does your book provide a solution for?