Without a strong platform, even the best books can go unnoticed.

Most traditional publishers look for authors with a strong audience.

Publishing independently? You'll need to rely on an audience as well.

Writing the book is only half the journey.

How the book markets you, your work, and opens up opportunities will require a strong marketing platform.

Building that platform often requires as much, if not more, energy than writing the book, editing, and so on.

My friend Mike wrote his book, published it, and spent over $20K. He then invested another $8K in building the foundation he needed, such as a great website and content strategy to really get it in front of the right people.

Yes, a $28K investment landed him a $250K consulting opportunity, with a few more lined up.

That's a great way to use a book and bet on your marketing powers to actually yield results.

He didn't need a huge audience, however he needed to learn and attract the right audience to his content which led people to his book which ultimately led them to hiring him.

That's how your expertise can lead to opportunities.